Vermont Business Magazine Vail Resorts and Toyota announced a multi-year strategic partnership at all 33 mountain resorts in Vail Resorts’ U.S. portfolio, including iconic destinations like Vail Mountain, Breckenridge Ski Resort, Park City Mountain and Stowe Mountain Resort. Vail also owns Mount Snow and Okemo stations in Vermont. In addition to providing safe and fuel-efficient transportation for guests staying on the mountain accommodation and operations teams, as Vail Resorts’ premier mobility partner, Toyota will deliver top-notch activities that improve the way whose guests experience the mountain, including interactive activities, events and features of the ski and hiking terrain.
“It’s important to us that our strategic partnerships improve the mountain experience in ways that are unique to our customers,” said Kirsten Lynch, Director of Marketing at Vail Resorts. “With a shared commitment to safety, innovation and fun, as well as Toyota’s deep knowledge of the snow sports industry through partnerships with US Ski & Snowboard, the International Olympic Committee and the International Paralympic Committee , we are confident that with Toyota as our Mobility Partner, we will be able to continue to provide exceptional mountain experiences to our customers at our US-based resorts. “
“As the very first mobility partner of Vail Resorts, we are delighted that customers experience our brand and vehicles first-hand,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “Together with our regions and dealers, we are excited to take the mountain experience to new heights with Vail Resorts.”
Improve the customer experience:
As the 2021/22 winter season approaches, guests can expect to see an array of activations at each of Vail Resorts’ locations, enhancing the way they experience their adventures and experience the outdoors, notably :
- Toyota Banked Slalom course debuts in Breckenridge and Toyota Race Center improvements in Beaver Creek
- New snow park features in Northstar, Mount Snow and Park City; and new bike park features in Crested Butte and Northstar
- Complimentary courtesy vehicles at 20 properties – a convenient valet service that transports guests from accommodation around town and to nearby trails, ensuring they arrive and return from their adventures safely
- On-site vehicle exhibits, allowing visitors to experience the latest Toyota models
In addition, Toyota will provide vehicles for members of the Vail Resorts mountain operations team to use while traveling within the resort. Toyota’s fleet will include all-wheel-drive vehicles with all-terrain capability, including RAV4 Hybrids, 4Runners and Highlander Hybrids, so employees can help visitors have an unforgettable experience all year round, in all weather conditions. .
A partnership with shared values:
The partnership of companies goes beyond a common commitment to improve the customer experience. Both companies value safety, sustainability and contribute to the success of local communities.
Security: Vail Resorts is committed to ensuring the safety and well-being of employees and guests through comprehensive mountain safety protocols as well as Epic Wellness, which highlights the wide variety of physical and mental health resources available. for all employees. Likewise, as a mobility company, Toyota is committed to creating safe and reliable ways to move people. Thanks to its Toyota Safety Sense vehicle technologies, Toyota Collaborative Security Research Center (CSRC) partner projects and various safety education initiatives, the company is committed to creating safety advancements and innovations that help prevent accidents and protect loved ones.
Durability: Both companies have existing individual commitments to protect and preserve the great outdoors by achieving carbon neutrality — Vail Resorts through its Zero commitment (a net zero operational footprint in the 37 stations by 2030) and Toyota through the Seventh environmental action plan. Toyota vehicles at Vail Resorts sites will include hybrid models and, in the first year of the partnership, 25% of the vehicle fleet will be hybrids.
Community partnership: Toyota believes that a mobility company can also be a driver of change. It will make an annual donation to Vail Resorts’ corporate social responsibility platform, Epic promise—The company’s commitment to the communities in which it operates, its employees and the environment. Through the EpicPromise Community Impact program, Vail Resorts partners with local nonprofits across the country to invest in the health and sustainability of resort communities. During the 2019/20 season, $ 18.3 million in cash and in-kind contributions was donated to over 300 organizations through EpicPromise grants.
About Vail Resorts, Inc. (NYSE: MTN):
Vail Resorts, Inc., through its subsidiaries, is the world’s leading operator of hill stations. Vail Resorts subsidiaries operate 37 mountain resorts and regional ski areas, including Vail, Beaver Creek, Breckenridge, Keystone and Crested Butte in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe region of California and Nevada; Whistler Blackcomb in British Columbia, Canada; Perisher, Falls Creek and Hotham in Australia; Stowe, Mount Snow, Okemo in Vermont; Hunter Mountain in New York; Mount Sunapee, Attitash, Wildcat and Crotched in New Hampshire; Col Stevens in Washington; Liberty, Roundtop, Whitetail, Jack Frost and Big Boulder in Pennsylvania; Alpine Valley, Boston Mills, Brandywine and Mad River in Ohio; Hidden Valley and Snow Creek in Missouri; Wilmot in Wisconsin; the Afton Alps in Minnesota; Mount Brighton in Michigan; and Paoli Peaks in Indiana. Vail Resorts owns and / or operates a collection of stylish and casual hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly traded company listed on the New York Stock Exchange (NYSE: MTN). The Vail Resorts website is www.vailresorts.com and the consumer website is www.neige.com.
Source: BROOMFIELD, Colorado, Sept. 24, 2021 / PRNewswire / – Vail Resorts