Bayliss Flynn becomes first Minnesota high school athlete to sign NIL deal

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MINNEAPOLIS — A 17-year-old from Edina has become the first high school student in Minnesota to sign a name, image and likeness-based endorsement deal.

Last week, the Minnesota State High School league approved a new policy allowing athletes to make profits, mirroring a Supreme Court ruling last year that paved the way for NCAA student-athletes to receive a compensation.

Bayliss Flynn is the first high school athlete from Minnesota to sign a sponsorship deal. The dual-sport athlete is committed to Montana and plays for Minnesota Aurora FC.

“I was so excited because I saw Paige Bueckers do it, and there were two girls in California recently who got to do it, and I wanted to be a part of that,” Flynn said.

TruStone Financial is a founding sponsor of Aurora and Flynn will be promoting its debit card.

From Flynn’s perspective, this is a major shift in how high school students can interact with the world. They can learn more about marketing and use those skills in their future, she says.

Because she is underage, Flynn’s mother also signed on. Minnesota high school league policy allows student-athletes to be paid as long as it’s not for athletic performance or recruiting.

However, there are restrictions. A high school student cannot endorse alcohol, for example. Counselors are authorized and encouraged to help children avoid pitfalls that could jeopardize eligibility.

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